Reckon Conference 2015

Published on
October 21, 2021

This article is a revised extract, taken from the Reckon Blog, of which the complete version can be found here.

The 2015 Reckon Conference kicked off with a keynote address by MD Sam Allert referencing today’s ‘disruptive’ business environment, and greater need for tracking KPI’s and also announcing the strong Reckon profit in first half year of 2015.

This demonstrates the strength of the Reckon brand versus competitors who have been in significant loss situations in same period like MYOB and Xero or declines in revenue/profit by others, like Intuit.

Newly appointed COO, Daniel Rabie followed up nicely with insight to global trends that surround the decisions that Reckon are taking with their deployment of solutions for business. A key focus today, is having the necessary tools in place to provide business analytics as well as compliance reporting. Reckon are addressing this with their agile approach to using API and developing a strong underlying technology base to promptly react with the growing challenges from interfacing to credit organisations, banks, Government agencies and inter-company transactions.

Panelists provided a terrific interactive session for Bookkeepers and Accountants to explore strategies for growing their businesses. These sessions provided invaluable comparison and feedback to the audience with questions relating to value-added services, pricing, marketing and the need for greater IT awareness. Today, there is a growing need for firms to extend their services to provide software advice, goal-seeking/business coaching consulting services, and to consider outsourcing these services to satisfy customer needs. With the increased dependence on Cloud services, there needs to be a parallel increase in providing something tangible to market and demonstrate the reporting services provided. Simple strategies like presenting monthly dashboard KPIs/analytics help keep the firms name up front with key clients.

Reckon continue to openly share their direction with Accredited Partners (AP’s) on not only the end-user products: Reckon Accounts (desktop), and the securely hosted Reckon Accounts Hosted and Reckon ONE products in Amazon’s Data Centres in Australia but also their long standing Practice Management suite of products for Accounting firms.

Key tips, tricks and business efficiency clues were found in many of the sessions, including “Geek Speak” (Jason Hollis / Tony Tran), “Work Tools” (Renee Herbert) and a simple-language overview of building a digital presence using website tools and optimisation strategies that bore out the importance of keeping it simple, and presenting meaningful content to raise interest in one’s business. (Well presented by Matthew Butler – Marketing Manager, Reckon). This information was coupled with presentations by Amazon Web Services, about their secure data centre operations. provided an eye-opening examination of how risks of data loss can in fact be decreased by migrating operations to a data centre (Cloud) based environment.

Presentations delivered directly from the Product Managers (Dean Darke, Ed Blackman, Neil Rustige and Simon Hutchison) made a great impact on gaining a clearer direction of the overall roadmap in a time when technology advances and consumer demands are at an all time high. Amongst the many practical messages taken away from the conference, are:

– Future dependence on browsers, not operating systems, and the consideration of software update automation strategies
– Pending legislative changes that will require secure distribution of information
– Increased interest by business of workflow efficiency improvements and the tools that assist this
– The increased need to evaluate inhouse systems compatibility/impact along with internet access before contemplating Cloud solutions
– Mobile devices providing ever increasing solutions for POS, information sharing and data access
– The benefits of bundling a choice of modules in a “Software As A Service” (SaaS) business model for delivering IT solutions
– The opportunities available from integrating solutions from a variety of some 500 Software Developer Partners using API for ie: CRM, ERP, Manufacturing
– The fine print behind the authorisation methods for Bank Data feed interfacing – taking the direct Bank approach rather than just Yodlee
– The changing trends in how website ranking takes place in 2015
The continued interest in personal range of products for investment planning and personal budgeting – ie: Home & Business
– Key articles helping users with planning migrations to new versions of Reckon and operating systems.
– Growing roles where suitably qualified/experienced APs with IT knowledge can assist fellow Accountants and Bookkeepers.
– IDC statistics of the enormous growth in Cloud technology deployment – Presented by Clayton Brown, AWS, and Zack Levy CIO Reckon)
– Valuable tips for improving website presence
– Diplomatic observation of “Issues” versus “It’s You’s” – and the polite pro-active way of sharing the good oil to address any technology queries

Bottom line: The collective skills of AP’s with Accounting, Bookkeeping PLUS Computing/IT experience, can ensure that End-Users and AP’s alike can enjoy the full use of the fine Reckon product range.

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